Our Story

At Apoterra, we believe skincare should deliver real, visible results—without compromising your health or the planet. Founded in 2012 by a passionate herbalist, our mission is to create results-driven, natural skincare that transforms the skin, supports overall well-being, and helps regenerate the environment.

Our formulas are powerful enough to target concerns like fine lines, dullness, and breakouts, yet gentle enough for sensitive and reactive skin. We blend nutrient-rich botanicals with proven actives to create high-performance skincare that nourishes the skin barrier, supports the microbiome, and restores balance for long-term skin health.

But our commitment doesn’t stop at helping you achieve your best skin. Sustainability is at the core of everything we do, from sourcing organic ingredients to being carbon and plastic negative. Every choice we make is designed to create long-term benefits—for your skin and for the planet.

What Makes Us Different?

Radically Fresh Skincare: We make every product in small batches using natural ingredients at peak freshness to deliver maximum potency (meaning better results for your skin!).

Science-Backed & Herbalist Formulated: Our formulas blend tradition and science, combining freshly made herbal extracts with clinically proven actives. The result? Skincare that delivers visible results while also strengthening skin resilience over time.

Full Transparency: You deserve to know what’s in your skincare. Every product is made is by us at our Connecticut studio and is traceable by batch. Simply look up your product's batch number on the product page to see ingredients origins & certification, production date, & more.

Sustainable & Regenerative: Sustainability is at the heart of everything we do—from sourcing ingredients responsibly, to choosing eco-friendly packaging, to funding regenerative initiatives.

The Apoterra Standard

Our ingredients are the secret to the results you’ll love. They’re the stars that transform your skin, but what we leave out is just as important as what we put in. We believe in using only the purest ingredients—free from anything that could disrupt your microbiome, harm your skin barrier, or impact your health.

Our ingredients are guaranteed fresh and at peak potency to deliver maximum benefits to your skin. We are able to deliver on this promise because, unlike most skincare brands, we make everything in small batches in-house at our production studio based in Connecticut. 

Our Commitment to Sustainability & Ethics

We’re on a journey to becoming regenerative—meaning we leave the world in a better state through our work. From ingredient sourcing, packaging, and beyond, we minimize our footprint as much as possible & support programs that help offset our waste and carbon footprint.

INGREDIENT SOURCING

Sustainability starts with where and how our ingredients are grown. We prioritize working with farmers and suppliers who uphold ethical and eco-conscious practices, including:

Certified Organic

Grown without Pesticides

Fair Trade

 Indigenous-Owned or Managed

Beyond certifications, we carefully research the sustainability of every ingredient.

CERTIFIED PLASTIC NEGATIVE

We are currently recovering FIVE TIMES more plastic from the environment than the amount we use in our packaging and operations! That means for every 1 lb of plastic we use, we ensure 5 lbs of plastic waste are removed from the environment, making a dramatically larger positive impact on our planet's future.

CARBON NEGATIVE

At Apoterra, we are proud to be carbon negative. For every product sold, we plant one tree in collaboration with TREES—an effort estimated to capture significantly more carbon than we emit each year. While this program isn’t yet certified, we’re actively working towards achieving certification.

ECO-FRIENDLY PACKAGING

Eco-friendly packaging is complex—there’s no one-size-fits-all solution. Factors like carbon emissions, recyclability, lifespan, and local recycling capabilities all play a role. While no packaging is perfect, we use data from Bluebird Climate to make informed decisions about our materials. We also consider the full lifecycle of our packaging by partnering with Pact, an any-brand recycling collective. 

Subsidized Recycling with Pact
Through our partnership with Pact, you can recycle empties from any brand—and as a thank you, get 25% off your next order.  Learn more here.